Archive for April, 2013

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Vulnerability in Business

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As I continue my journey towards moguldom, I realized that vulnerability is an important characteristic of entrepreneurship. I created a video for a project that I am working on today. As I began recording I immediately said to myself, “I hope I don’t look silly doing this”. This was followed by, “I hope my face doesn’t look too big”. As I continued on my overcritical tirade, I stopped myself and stood silent. Then I decided that I may look a little silly in the video, but I am trying. I am putting one step in front of another to conquer my dreams.

I believe that aspiring entrepreneurs have to be willing to look silly for their business. We must let go of our fears and reservations. Arriving at our full greatness will require us to step outside of our comfort zone, and live there. Who cares if people think I’m crazy? I think they are crazy for settling for a life filled with lack and dissatisfaction.

Entrepreneurs must be brave enough to do what others will not. We must take risks that others dare not take. In order to act in this manner, you must be prepared. Celebrity actor Will Smith said that his Grandmother always said, “If you stay ready, you don’t have to get ready”. In order to truly take advantage of opportunities you must be knowledgeable enough to identify them and capitalist upon them. While you are waiting for your ship to sail in, focus on developing yourself and pouring in the positive.


I’m a self proclaimed research-a-holic. I will research a topic to death. I am a definitely a member of the Analysis Paralysis Club. In fact, I’m the president. As I transition into my season of implementation I have decided to drop a few breadcrumbs along the way. It is my hope that I can one day look back on my writings and remember my humble beginnings. Anyway, enough of that!

One of the major themes that I encounter while reading (check out my recommended book list) is that successful business people recognize and seek out patterns for success. They search for business models and processes that can be transferred into various industries and economic conditions. Let’s take a look at the McDonalds Corporation. What can we learn from this successful international company? McDonald’s sells burgers, fries, and everything else in between. Do they cook the best burgers on Earth? I doubt it. Are their pimple faced teenaged cashiers the most polite or intelligent? Hell No! Do they sale the burgers for bargain basement prices? Uh…! Take a few seconds to think about what you know about McDonalds. Why do they sell more burgers than any other fast food chain on the planet on the planet?

Well, what did you come up with? This is what I can gather from what I know about McDonald’s:

Location, Location, Location

I see a pair of golden arches every time I leave the house! They are everywhere!!!!!! Let’s think about this. What would you rather have one beautiful, state of the art restaurant with all the bells and whistles that makes pretty good money or 10 basic run of the mill restaurants with a loyal following and a consistent cash flow? I would take the basic restaurant any day! Jean Paul Getty said, “I’d rather have 1% of 100 people’s efforts than 100% of my own!” I tend to agree. This fact alone has drastically changed the way that I evaluate business opportunities. Many people snicker at the MLM industry. The fact is that MLM business model has been proven to be profitable. I urge each person reading this post to do your due diligence when considering entering into ANY business arrangement.

The Power of Branding

I am driving down the highway in a trance. The clean crisp air is tickling my nose. Out of nowhere, my 2 year-old goddaughter shouts out, “BB (that’s what she calls me), I want McDonald’s!!!” I think to myself and giggle, “shoot, people in Hell want ice water”, as I turn into the parking lot of McDonald’s.

How did my two year old goddaughter know that we were approaching McDonald’s? Is she a child prodigy? Close, but not quite. McDonald’s has brainwashed this poor child with images of the golden arches, french-fries, and cheap plastic recreations of her favorite Disney characters. It’s called branding. I am very confident in saying that there are few places on Earth where people in areas targeted by McDonald’s marketing are not familiar with the brand.

As newbie entrepreneurs, we must be as diligent as McDonald’s in building our brand. Start ups typically have a much smaller budget for these efforts, so we must be strategic and think outside of the box. (One great book to inspire this type of thinking is The Toilet Paper Entrepreneur by Mike Michalowicz.) I would recommend that you conduct a few general searches on Google on the topic of branding for lots of free practical information. Free e-books are also a great source for basic information on branding (any topic really). The only downfall is that after a few months you will goo-gobs of email marketing in your inbox. I personally think that knowledge is power, so, I just unsubscribe to email campaigns that don’t suit my interest every month or so.

Learning from Success

What are the big takeaways from this post? Hopefully, you know understand how to more closely look at existing businesses and business models. There will be no business that operates exactly like yours. I am not duplicate and existing business 100%. What I am saying is that you can use the best bits and pieces from different places in order to design your business the way that works best for you and your lifestyle.

Good Luck!

Brandi L. Spencer



Over the past few days I have taken the time to remain quiet and still. I have completed at least 100 random searches that have come to my mind periodically. This may seem like a waste of time, but I beg to differ. I believe that everyone, especially those attempting to birth a grand idea, should carve out extended hour of quiet time. During my recent sabatical, I found some very interesting information regarding crowd funding and Kickstarter marketing plans. The Tim Ferris blog, FourHourBlog, has an interesting article about the success that the startup company had with a Kickstarter campaign.

In the article, Ferris discusses a group of guys who were able to rally their friends and networks to promote their vision and raise $100,000 in 10 days (I will share the article on the blog). The article was an easy read with easy to follow steps, templates, and landing page samples that you can alter for your own customized campaign. I have decided to use this platform to raise the funds required to begin my non-profit organization’s work as well as funding for ideas.

Without an extended amount of quiet time I may have never revisited Tom Ferris book and taken then the time to visit his blog for marketing information. I challenge you to return to the books that you have read before. It is amazing how hearing the same information at different points in your life can reap such different and bountiful results. Here are the big ideas that I gathered from my silence:

1. If you have a vision, you can NEVER stop

2. If one door closes, you must search for a window or a doggy door.

3. Think Big

4. If you think small you will remain small.

I have decided that I will not but limits on what I can achieve. As my Mom says, “There ain’t nobody better than Me!” If they can do it, so can I!

5. Patterns are important in business

Throughout my research I have seen one central theme; study what successful people are doing for a roadmap to success.

6. You can’t do it alone.

 You must expand your network and work within it to make your dreams a reality.


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